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Grow your business with Reefables


Our technology platform, marketing, advertising and affiliate programs are all aligned toward a shared success: bringing reef hobbyists to the site, and to your store.


Access the real-time information that you need to make important decisions about your store's product mix, propagation cycles, wholesale purchases and pricing strategy.


Shipping rates are distance-based, allowing sellers to be as hands-on as they want. Stick with the base rates or customize your store's shipping tables to your specifications.

Grand Opening Promotion

Sign up today and sell COMMISSION-FREE for your first 30 days!

Standard 5.0% commission applies after 30 days.


  • Purpose-built marine aquatics marketplace and auction house
  • We calculate, collect and remit all state sales taxes on your behalf
  • Every page is search-engine optimized to bring more visitors to your store
  • Vendors-only forum connects you with other vendors and Reefables staff
  • Intuitive tagging gives customers more ways to find your items
  • Product categories organized logically by species along with robust search & filtering capabilities
  • Store dashboard provides real-time sales and product performance data
  • Easy and hassle-free inventory management
  • Chat live with customers viewing your products or storefront
  • Create custom coupon codes for any occasion and set any threshold for free shipping
  • Easy balance withdrawals via PayPal
  • Fully customizable shipping system provides total flexibility


Reefables employs a customizable shipping system that gives you complete flexibility to set shipping rates that make the most sense for your business. You can stick with the default rates, or customize your store's rates for specific states and shipping classes.

Want additional customizations? Reefables staff is always happy to modify your store's shipping settings to suit your needs.

You can also choose to offer services such as delivery-day scheduling and local in-store pickup, and our integration with Shippo lets you purchase discounted shipping and print labels right from your store dashboard.


  • Dry Goods - Small Package
  • Dry Goods - Medium Package
  • Dry Goods - Large Package
  • Dry Goods - Oversized/Heavy
  • Overnight (Required for Livestock)
  • Free Shipping Threshold
  • Local Pickup


  • $4.95
  • $9.95
  • $19.95
  • $29.95
  • $39.95
  • $349.00
  • FREE


Our industry-only wholesale marketplace offers the perfect opportunity to stock up on inventory without ever leaving the site. Wholesale marketplace access is included with seller subscription plans, and buyer-only access can be purchased as an annual subscription for licensed aquatics businesses that do not sell on Reefables.


Check out our consolidated and ever-growing list of in-stock and ready-to-ship items from Reefables vendors and dedicated wholesale sellers. You'll find both bulk offerings and individual WYSIWYG pieces in a single list for easy browsing.


We're already building the world's largest collection of retail coral, so why not build the world's largest collection of wholesale coral too? Every new wholesaler seller that joins the marketplace increases the diversity of inventory available to Reefables stores.


Quantity-based discounts help you increase your store's profit margins. Wholesalers also have the ability to create coupons and incentives to sweeten the deal even further.


The Reefables wholesale marketplace uses the same familiar ratings and review system as the retail side of the site. Reputation is everything in this business, so Reefables wholesalers are incentivized to provide the best possible customer service and most competitive pricing.

Frequently Asked Questions

Reefables is accepting applications from U.S.-based sellers of coral, anemones and invertebrates. Sellers in states that require aquaculture licenses must provide proof of current licensure.

Marine artists and retailers of non-livestock goods do not need to provide proof of licensure to sell on Reefables.

Quite simply, for all the same reasons that your local farmers’ market is packed with shoppers every weekend, and for all the same reasons that coral vendors race to reserve the best booth locations at seasonal coral shows.

Reefables gives vendors an opportunity to sell year-round in a common-interest marketplace that guarantees constant exposure to new customers, and gives shoppers a retail environment that allows them to buy reef tank livestock the way they buy everything else.

We think it’s pretty much a no-brainer.

Reefables currently operates on a flat-rate commission structure. Commission rates may vary over time and during specific periods. Active vendors will be notified at least 30 days in advance of any changes in commission rate or structure.

Separate payment processing fees apply to each transaction, depending on the method of payment used for the order. This fee is separate from any commission fees.

As the marketplace facilitator, Reefables assumes responsibility for calculating, collecting and remitting state sales tax on behalf of Reefables sellers on all transactions. Sellers will not receive any sales tax proceeds from the sale of their products.

To gain a clearer understanding of the role of the marketplace facilitator in collecting and remitting state sales tax, familiarize yourself with the U.S. Supreme Court’s decision in South Dakota v. Wayfair.

All Reefables sellers should speak to their tax advisers regarding what impact, if any, a Reefables store may have on their tax liabilities. Reefables cannot provide any tax-related advice.

Reefables has implemented a completely customizable shipping system that allows you to either keep our default rates, or set unique rates for different states (or even different zip codes!). Every store is initially pre-configured to use default shipping fees, so you can start selling immediately and revise your rates as you see fit.

You also have the ability to set a free shipping threshold to reward customers for reaching a particular cart amount.

No. Unlike most commission-based marketplaces, Reefables passes all shipping fees directly to the seller, without deducting commission. We understand that shipping live animals is expensive enough as it is.

Reefables provides sellers with the ability to easily import product listings from an existing site like Shopify or Squarespace using our bulk import service. We’re happy to assist you with this process, as it does require some technical proficiency. Due to the closed nature of these sites, synchronizing your inventory between Reefables and external marketplaces is not supported.

And if you’d prefer not to be a webmaster anymore, we get it! Focus on your core business and let Reefables handle the rest. To talk about porting your entire online operation to Reefables, drop us a line at or call us at +1 (305) 91-CORAL.

Send us a note through your store dashboard with the name of the category you’d like us to add, and we’ll get it taken care of. In the meantime, add the product to an adjacent category or a parent category.

All settlements are disbursed via PayPal. Funds from a sale are available for withdrawal 10 business days after the sale has been marked as complete, indicating a safe delivery to the customer.